Checkout Price Checklist

Checkout Price Checklist

Answer each question for your own site. A "no" or "not sure" may be a possible risk worth looking at. This checklist is risk screening, not legal advice.

Before The Basket

• Does the price shown on product and listing pages include every mandatory charge?
• Are taxes such as VAT included?
• Is any flat booking or per-transaction fee included in the headline price?
• If the total cannot be worked out in advance, is the information needed to calculate it as prominent as the headline price?
• Are optional extras, such as next-day delivery, shown separately and clearly as optional?

In The Basket And Checkout

• Does the total at every step equal the advertised price plus only the extras the customer chose?
• For monthly or minimum-term contracts, is the monthly total shown, or the cumulative price (or monthly price plus number of months)?
• Are charges in another currency converted to pounds, or the exchange rate stated?

Across Your Business

• Do your ads, emails and marketing pages show the same prices your checkout charges?
• Have you gone through checkout as a guest and kept a screenshot of every step?