Product Page Checklist

Product Page Checklist

Answer each question for your own site. A "no" or "not sure" may be a possible risk worth looking at. This checklist is risk screening, not legal advice.

Urgency And Stock

• Is every countdown timer tied to a real end date, and does it stay ended?
• Do "only a few left" messages come from real stock you can supply?
• Could you show the data behind any "sold recently" message?

Reviews

• Do you publish a policy that prohibits fake reviews and explains how incentivised reviews are handled?
• Have you carried out, and repeated, a risk assessment for fake reviews?
• Do you have a process to detect, investigate and remove suspected fake reviews?
• Is it clear when a reviewer was given a reward or incentive?
• Are star ratings and review counts based only on genuine reviews?

Was Prices And RRPs

• Was each "was" price charged recently, and for longer than the sale price?
• Can you show sales at the "was" price?
• Can you show the product is generally sold at any RRP you quote?